Why these ingredients?

At B ^ R E we love the saying ‘you are what you eat’, which is why our personal care products are filled with quality ingredients that not only restore the body from the inside out but also nourish and protect from the outside in. With our skin being the largest organ, we feel it’s only right that we deliver products that act as food for our hair and skin without the nasties.

• Aloe Vera
  • Known to be one of the most important plants used in folk medicine for generations with the Egyptians referring to aloe as the "plant of immortality” and in recent times traditionally used and known for its anti inflammatory and antibacterial properties.
    
    Aloe vera contains proteolytic enzymes which repair dead skin cells on the scalp. Rich in vitamin C, E and Beta Carotene, aloe vera conditions the hair, soothes and calms irritated scalps while promoting healthy hair growth. With a chemical make up similar to that of keratin, (the primary protein in hair which consists of amino acids, oxygen, carbon, hydrogen, nitrogen and sulphur) aloe vera leaves the hair feeling rejuvenated, giving it more elasticity and prevents breakage.
    
    Not only amazing internally for aiding in digestive health, aloe vera is also food for the skin offering ultimate hydration without the oily residue.
• Argan Oil 
  • Often referred to as ‘liquid gold’, argan oil is an organic product extracted from the kernels of the argan tree (native to Morocco). Extremely rich in beneficial nutrients including fatty acids and vitamin E, argan oil is the go to treatment that not only tames frizz and fly-aways, but repairs even the most pesky of split ends, delivers heat protection against heat styling and leaves the hair looking and feeling healthy and weightlessly shiny.
• Ginger
  • Along with it’s many scientific benefits for hair, we have chosen to add ginger oil to our range for it’s emotional benefits. Not only will your hair an skin look beautiful with the B ^ R E range, but our intention is to truly create the movement within your own space to nurture and care for your full self.
    
    Known as the oil of empowerment, ginger generates a warrior-like mentality based on personal integrity, centralized responsibility and individual choice.
    
    Ginger allows you and encourages you to fully step up and into participating fully in life, take radical responsibility and ownership for your actions or inactions and take charge in creating the life you wish to live.
    
    Ginger has the natural ability to stimulate blood flow to the scalp, promote healthy hair growth while providing essential nutrients to improve and smooth the hairs texture, strengthen and seal the hair shaft and prevent further damage.
• Pro Vitamin B5
  • Also known as Panthenol, this ingredient is a MUST have in hair care. Pro Vitamin B5 is a humectant that attracts, holds, and binds water improving moisture retention for your hair. While offering protection to chemically treated hair and prevent breakage when heat styling, Pro Vitamin B5 strengthens the hair from the root, regenerates the hair follicle cells, delivers more lustre and shine leaving the hair smoother and more manageable. This powerful ingredient is also known to relieve the scalp from eczema and psoriasis.
• Bergamot
  • Known as the oil of acceptance, optimism, confidence and love. Bergamot assists in guiding individuals to lean into a space of awareness.
    
    Ideally suited for skin conditions such as psoriasis as it helps to calm inflamed skin with its antiseptic properties to ward off infection and aid in skin regeneration and recovery.
• Nettle Leaf Extract
  • A perennial flowering plant that has been used medicinally for ages dating back as far as Ancient Greece and Egypt. Today stinging nettle can be found all over the world and continues to be used for it’s holistic properties.
    
    Rich in Vitamin A, B, C, D and K, with high amounts of proteins and amino acids, nettle leaf not only nourishes and protects the hair but like green and white tea, inhibits the production of DHT (a compound known to cause hair loss), promotes healthy hair growth and also is effective in preventing the thinning of hair. The benefits also extend into its ability to counter alopecia or hair loss. Many researches have given weight to nettle’s potential to stimulate hair growth and promote healthier, thicker hair strands.
    
    Known to be a great source of iron, potassium, manganese, calcium, magnesium, phosphorous, silica, iodine, silicon, sodium, and sulfur nettle leaf is another essential in our hair care.
• Lemon & Lime
  • Known as the oil of focus (lemon) and zest for life (lime) we love these oils for their antioxidant, disinfectant and antibiotic properties to give our hair and skincare products an uplifting and zesty fragrance that also helps to cleanse and tone as they boost circulation, relieve problematic scalps, restore lustre to tired, dull skin and boost with potent bursts of vitamin C.
• Papaya
  • Native to the tropical areas of Central America and Southern Mexico, papaya has consistently attained popularity all around the world.
    
    Rich in vitamins and minerals such as vitamin A, E and vitamin C, a potent and necessary antioxidant required in personal care products to enhance their benefits.
    
    High in pantothenic acid, folate, magnesium and potassium as well as papain, a natural enzyme that promotes skin renewal and cell turnover while gently exfoliating the skin to reveal newer cells. Papaya has restorative properties that help smooth and soften the skin
• Geranium Oil
  • Known as the oil of love, geranium restores confidence in the innate goodness of others and the world while encouraging trust and warmth.
    
    With a rich source of antioxidants that repair damaged hair and add shine to even the dullest of locks, geranium oil is best known for strengthening hair follicles and strands, bolster the skins natural ability to ward off free radicals and harmful rays and leave both the hair and skin looking bright.
• Green Tea & White Tea
  • Known for it’s powerful anti- inflammatory and antiseptic effects, tea acts as a scalp support in our hair care by soothing the scalp and preventing irritation and inflammation. With compounds found to balance pH levels of the scalp, tea assists with normalising oil production, inhibits the production of DHT (a compound known to cause hair loss), promotes healthy hair growth and also is effective in preventing the thinning of hair
    
    For those with dry hair, tea acts by nourishing and hydrating the hair, neutralising dryness and preventing the formation of dandruff.
    
    Rich in polyphenols, vitamin C and E, tea in B ^ R E hair care assists in protecting damage caused by UV rays leaving your hair soft, silky and shiny.
• Macadamia Seed Oil
  • Known and loved for it’s reconstructive, and hydrating abilities. Squalene, a naturally occurring antioxidant in Macadamia oil, helps to reduce the oxidative stress on our skin and scalp by preventing loss of moisture.
    
    With proteins that emulate that of the body’s natural sebum, macadamia oil prevents breakage by penetrating the scalp and hair follicles improving elasticity
    
    While the mono-unsaturated fats in macadamia oil protect the hair and scalp from damage, these essential fatty acids also protect the hair against UV rays, chemical damage and heat damage, which can seriously damage hair leaving it stressed and dull.
• Black Pepper Oil
  • Known as the oil of unmasking - we’ve used this incredible oil in our entire B P U R E range for the following reasons.
    
    Black pepper reignites the soul fire, fueling motivation and energy to reveal the masks used to hide aspects of the self. Inviting individuals to live in integrity, authentically and courageously with the self.
    
    Popular for it’s detoxifying abilities and rich in antioxidant and antibacterial properties, black pepper oil protects the body from oxidative stress (free radicals) and also helps to repair any damage that has already been done.